Tissot launches augmented reality display at Harrods
By Jon Whiteaker - 05:49PM - Thu 7th April 2011
Swiss watchmaker Tissot will be showcasing its products at the Harrods department store in April by using a virtual 3D try-on service.
Using technology sourced from 3D specialists Holition, customers visiting the Brompton Road store will be able to wear virtual versions of Tissot watches through an augmented reality system.
By wearing a paper strap around their wrists, visitors will be able to see how the ladies and T-Touch men’s collection appear on their person by looking into a nearby monitor.
Guy Cheston, Harrods Director of Advertising Sales & Sponsorship, said: “We are delighted that Tissot is participating in Harrods storewide Swiss promotion.
“The use of augmented reality in Harrods’ world famous window display allows us to interact with customers in a new and exciting way.”
The promotion is running at the department store every weekend between April 1st and April 24th 2011, and participants in the demonstration will also be entered into a draw which could see them win a Tissot Jungfraubahn watch and a holiday to Switzerland.
Other retailers to recently launch augmented reality promotions include the American department store Bloomingdale’s, Marks & Spencer and eBay.
Jonathan Chippindale, CEO of Holition, commented: “We are extremely excited about the Harrods showcase as we are able to take our interactive technology and enhanced consumer experience directly to the iconic windows of the world’s most famous department store.
“Luxury brands are continuing to challenge expectations and consumer perceptions and we are proud to be at the forefront of this change.”