03:39PM - Thu 11th August 2011
By Gemma Taylor -
Food and drink searches topped the list for online searches in July, according to shopping comparison site Shopping.com.
Compared to July last year, food and drink reported an increase in traffic of 68 per cent, with searches for technology not far behind.
The number of consumers hunting for computer cables and connectors online rose by 64 per cent, while searches for mobile phone accessories, hard drives, MP3 accessories and headphones increased 41, 26, 18 and 15 per cent respectively.
According to the eBay-owned site, clothing was another sector that showed a repeat appearance in the list for the fastest growing items, with searches up 38 per cent compared to July 2010.
A number of major retailers have increased their online presence and focused on digital marketing in recent times, and these figures highlight the potential effectiveness of such campaigns.
In June Sainsbury’s announced the re-shaping of its online management team, as part of an initiative to improve its multichannel offering. In the same month, department store House of Fraser appointed consultancy Greenlight to develop its SEO presence and multimedia strategy.
In an interview with Retail Gazette in May, Shopping.com’s Managing Director Russell Carroll anticipated strong growth in multichannel shopping.
He said: “The internet will continue to play a key role in influencing purchasing decisions, whether this results in people buying online or in-store - there’s such huge potential for multichannel retail.”
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