Lakeland launches new mobile website
By Jon Whiteaker - 05:01PM - Thu 19th January 2012
Kitchenware retailer Lakeland has unveiled a new mobile website this week which is synchronised with its updated e-commerce site to enable consistency across the two channels.
Lakeland employed retail and ecommerce consultants & system integrators Javelin Group to build it a new website early last year, and the technology specialist have now replicated the innovative features from the site, such as search & browse, product information and reviews, and replicated them on the mobile version.
The linking of the two platforms not only ensures a seamless experience for the consumer but it also allows them to use a shared basket across both mobile and desktop checkouts.
Tony Preedy, Marketing Director of Lakeland, said: “We are extremely proud of our new mobile commerce website and the exceptional user experience it offers our customers.
“Javelin Group has again successfully delivered a challenging project, and it was a pleasure to work with the team.”
Founded in 1956, Lakeland now operates 48 stores and produces around 20 catalogues a year selling over 4,000 home and garden products.