By Michael Somerville - 08:48AM - Wed 20th November 2013
Asda and Transport for London (TfL) have announced a world first partnership with Transport for London that will see it offer Grocery Click and Collect services at six underground stations.
The service, a UK first, will offer same day offering before noon – meaning commuters can order their shopping before midday and pick it up after 4pm. The first stations will be East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore and Epping.
The move comes just days after Asda set out its five year strategic priorities which included a major push into the London and South East market where it has fewer stores than its competitors.
“Customers in the South East tell us that they want the prices and quality provided by Asda value but they can’t access it easily. This tie-up with TfL solves that,” explained Asda Retail Director, Mark Ibbotson.
“We’ve led the way in Click and Collect by bringing Asda to where customers are rather than expecting them to come to us. From park and ride locations to business parks, now London Underground station car parks are another significant step on that journey.
“We believe customers will value the convenience of collecting shopping at their home tube station rather than carrying the products bought in premium convenience stores on their commute home.”
Graeme Craig, Director of Commercial Development at TfL commented: “The Asda trial for their Click and Collect services at six London Underground stations is great news for customers who can now order goods and pick them up later the same day at their local station car park on the way home.
“Customers will be able to order their goods when they are out and about or even using our WiFi network on their daily commute.”
The technology has been developed together with Walmart labs in California, part of Asda’s parent company.
Ordering will be available seven days a week with customers able to order from a laptop, tablet or smartphone via Asda.com to access fresh food and groceries, general merchandise and George clothing.
If the initial Click and Collect locations at London Underground station car parks are successful, Asda will seek to extend the scheme into other areas of London and the South East. The retailer is already working on developing other formats and collection locations across London and the South East.