Twenty8Twelve enters outlet market for first time

Twenty8Twelve enters outlet market for first time

By Michael Somerville - 10:46AM - Tue 20th August 2013

Fashion brand Twenty8Twelve has opened its first ever outlet store this August at McArthurGlen’s Ashford Designer Outlet.

The brand was originally launched in 2007 by Sienna and Savannah Miller, and is stocked in over 300 worldwide stores.

McArthurGlen, which offers discounts for premium brands in out-of-town locations, stocks labels including Lulu Guinness, Reiss and The Kooples.

The Miller sisters left the company this January adding that they departed “on amicable terms.”

The new 1,866 sq ft store will be positioned alongside brands including Ted Baker, French Connection and Kurt Geiger, and will improve the Kent outlet’s premium fashion offering.

Sven Gaede, UK Managing Director, McArthurGlen Group, said: “To have a global yet uniquely British brand like Twenty8Twelve choose Ashford Designer Outlet as the destination for its first outlet store demonstrates the strength of McArthurGlen’s offering of premium names for the fashion-conscious shopper.

“This comes at a time when premium brands are increasingly viewing the outlet market as a prime destination, identifying the opportunity to reach a wider base of fashion-conscious customers.”

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