By Caroline Barnes 11:47AM - Wed 4th July 2012
British mums are increasingly worried about the cost of Christmas, according to new research released today.
Mumdex, a survey conducted by supermarket Asda and which surveys women from a broad spectrum of socioeconomic backgrounds, age ranges and regions,, has today found that as many as 46 per cent of respondents are worried about the cost of Christmas.
In this special edition of its research, the index reported that a third of those who took part are already saving up for money to spend on gifts with a quarter of mothers revealing they will be reducing the amount spent on the holiday compared to last year.
Mums are already stockpiling cupboards in preparation for the occasion as 93 per cent admitting spending on presents, 41 per cent on seasonal cards and 13 per cent are splashing out on decorations.
Some have been buying goods as far in advance as January this year and 22 per cent of them have invested in food supplies for the event.
Out of the 4,000 mothers questioned on this issue, there was a general feeling of guilt as families cannot afford to spend on the presents they would like to on their children.
In May, the index reported that overall confidence by female shoppers significantly dropped from 23 per cent in February to16 per cent, highlighting the ongoing strain on UK families.
Despite concerns over the future and struggle with management of household budget, children are still top of mums’ priority lists as the research found that many are prepared to spend double on their children than would be put away for a rainy day.
Earlier today, the British Retail Consortium (BRC) and Nielsen Shop Price Index revealed that overall shop price inflation slowed in June to 1.1 per cent from 1.5 per cent in May, which was hailed by Stephen Robertson, Director General of the BRC as “good news all round for hard-pressed customers.”
Judith McKenna, Chief Operating Officer at Asda said that the index highlights the importance of preparation for annual family events.
“What this latest Mumdex research makes clear is that mums have one eye on balancing the day-to-day, and the other firmly on the future family events – and Christmas is top of their list,” she said.