By Gemma Taylor 11:54AM - Wed 19th October 2011
Supermarket Tesco has introduced a new Facebook app allowing customers to vote on which products they want added to the Big Price Drop.
The grocer will use social media to allow customers to feedback on which items they wish to be reduced for the very first time, with shoppers picking five categories from a list of options.
Once their vote has been registered, shoppers will then be able to see what their Facebook ‘friends’ have voted for, what others in the region have voted for, and results for the whole of the UK.
Products from the most popular categories will be added to the Big Price Drop, which the company claims has resulted in the level of food inflation almost halving for customers shopping in its stores.
Richard Brasher, UK CEO of Tesco, explained the reasons for this latest foray into multichannel platforms.
“We are committed to doing all we can to help our customers and our new Facebook application will enable them to tell us directly where they most value reduced prices,” he commented.
The well-documented promotion followed an investment of £150 million is cutting prices by the grocer and has led to competitors rushing to offer their own new discount schemes in an attempt to represent value for money during these uncertain economic times.
Waitrose recently launched a value campaign on thousands of its products, while Asda hit back at suggestions of a ‘price war’, claiming that its price guarantee ended such a possibility.
New figures released by Tesco today reveal that approximately one million additional transactions per week have been made by customers purchasing everyday products included in the initiative.
In the three weeks following its launch, the scheme has also seen more than 45 million transactions through the till where customers are buying lines included in the Big Price Drop, as well as ten million Clubcard customers taking advantage of promotional offers.
This represents 90 per cent of Clubcard customers who have shopped with Tesco in the last three weeks.
“The Big Price Drop is very popular with customers and millions are already voting with their feet,” added Brasher.
“In these tough times we are lowering the inflation customers experience on their weekly shop by reducing prices on more than 3,000 products that families need to buy most.”