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Aurora global sales reach £661m

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Clothing retailer Aurora Fashions recorded sales of £661 million in global retail sales during the last financial year, helped largely by strong performances internationally and online.

The company behind fashion stores Karen Miller, Warehouse, Oasis and Coast earned £38.6 million in the 11 months to January 30th 2010.

Some 150 new stores were opened outside the UK as the group - which formed in March 2009 after former owner Mosaic Fashions went into administration - looked to recover from a particularly tough trading year.

Meanwhile, internet sales accounted for ten per cent of all Aurora’s revenue in the UK highlighting the importance of online channels to the British retail industry.

CEO Mike Shearwood said that the new-look business has “built strong foundations for future growth”.

“We have taken huge steps to reduce debt and make us more efficient, all of which are now benefitting the business and will continue to do so in the future,” he explained.

“Our continued expansion in international markets and ecommerce has helped to widen our customer base and increase the awareness of our brands.”

Many of the company’s plans for the year focus on online growth, including the launch of the first local language websites in Europe, as well as dedicated US sites for Karen Millen and Coast.

The group will also implement an ‘integrated store’ system allowing customers to order goods online and pick them up in store. Hash Ladha has been appointed to the new role of Group Multi-Channel Director to oversee these operations.

Published on Tuesday 27 July by Editorial Assistant

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