Connecting to LinkedIn...

Full cream ahead for Sainsbury’s milk bags

W1siziisijiwmtuvmdmvmjuvmdevmjgvndmvnzivzmlszsjdlfsiccisinrodw1iiiwinjawedqwmfx1mdazzsjdxq

Supermarket giant Sainsbury’s has moved a step closer to stocking a full range of milk bags today.

This morning saw the retailer begin selling whole milk in bags and it comes after successful sales of semi-skimmed milk in the same packaging over recent months.

Next summer the company will launch skimmed and one per cent fat milk in this new format, making it the first retailer in the UK to offer the full range of this popular grocery product in this new more environmentally-friendly wrapping.

Both Sainsbury’s and its customers are set to benefit from the move because the milk bags use 75 per cent less packaging, which is cheaper to produce. This will also be reflected in the lower prices consumers will have to pay at the checkout.

Whereas the price of a two-pint milk carton is 86p, a milk bag in the same size costs 80p.

Emma Metcalf King, Sainsbury’s Senior Dairy Buyer, said: “The familiar clink of the glass milk bottle could finally become a thing of the past.

“Milk bags in all fat varieties are already a regular choice for 60 per cent of consumers in Canada, Poland, South Africa and China and we believe they will be just as popular in the UK.”

Sainsbury’s opted to stock the milk bags after learning that just one in four plastic milk cartons are recycled, with the rest ending up in landfill creating unnecessary waste.

In May the supermarket gave away reusable JUGIT containers in 500 of its stores across the UK to encourage shoppers to make the switch from milk bottles to bags.

Some 120,000 milk bags are now sold by Sainsbury’s each week, with this figure expected to double following today’s new launch.

Published on Wednesday 11 August by Editorial Assistant

Articles similar to Sainsbury's

Articles similar to packaging

comments powered by Disqus