New services and improved product browsing from internet behemoth Google demand retailers’ attention, according to a new survey.
A report by IT research and advisory company, Gartner, suggests that retailers can hugely profit from utilising innovations introduced by Google over the last 12 months.
On average around 25 per cent of first page results on Google tend to be dedicated to retail in the US and UK, and the Gartner analysis indicates that all major retailers should be integrating Google services.
Advising retailers to use Google products, Gartner’s Research Vice President Hung LeHong comments: “We recommend this not because we think that Google product search will be the dominant engine with consumers, but because it will prepare your business for sharing product data externally.
“Assign an individual to manage the external communication of retail data to consumers – whether you end up working with Google or not.
“The person who will decide how the retailer will manage product transparency will need to bring together all the retailer’s channels to properly carry out these responsibilities.”
Google’s launch of a shopping search option, a mobile shopping app and its price and product comparison service all increase the company’s importance to the industry.
As battle intensifies in the ever expanding e-tail market, Google looks to have positioned itself as a vital weapon in retailers’ armories.