Leading grocers Tesco and Asda have lost market share to closest rivals Sainsbury’s and Morrisons over the last three months.
According to the latest Kantar Worldpanel grocery market figures, Sainsbury’s increased its market share to 15.9 per cent over the quarter while Morrisons’ share now stands at 11.4 per cent.
Tesco and Asda both increased market share but there lead over their two closest rivals is shrinking with number two grocer Asda representing 16.1 per cent of the overall market, just 8 percentage points above third placed Sainsbury’s.
Edward Garner, Communications Director at Kantar Worldpanel, said: “Morrisons in particular has shown a strong performance this month.
“Despite some commentators expecting the Morrisons growth to run out of steam it still comfortably leads the top four in terms of year-on-year performance with growth of 6.9 per cent.”
Fifth placed Co-operative has increased its share to 6.4 per cent thanks largely to its takeover of Somerfield, while sixth and seventh placed grocers, Waitrose and Iceland, both increased their share by over 10 per cent.
Kantar have reported food price inflation at 2.2 per cent over the quarter which compares to the British Retail Consortium’s 2.5 per cent figure for July.
Figures were compiled by comparing sales of identical products for the 12 weeks until August 8th 2010.