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Amazon rids its checkout of re-direction

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Amazon.com account holders will no longer have to re-enter saved information when paying for products on merchants’ sites, thanks to new technology.

The most recent version of Checkout by Amazon (CBA) allows consumers to access their Amazon address book and payment methods directly on a merchant’s site.

Previously when using alternative payments solutions customers would leave a merchant’s site right after clicking the checkout button, a confusing process known as redirection.

Baris Cetinok, General Manager of Amazon Payments, said: “These enhancements to CBA reflect the feedback we’ve received from merchants who want to offer Amazon.com customers the convenience of using their account information with a more streamlined buying experience.”

It is hoped that the number of shopping cart abandonments will be significantly reduced now that Amazon customer’s credentials can be recognised by merchant’s sites.

Demandware, the eCommerce platform provider, is enabling integration with CBA and believes that the new system should increase the speed of transactions.

Scott Todaro, Sr. Director, Product Strategy, Demandware Inc, said: “We’ve found that CBA makes integration up to 60 per cent faster than before. CBA now also supports all of a merchant’s promotions, tax rules and shipping settings automatically.”

Amazon will now be encouraging all of its registered merchants to implement the latest version of CBA.

Published on Thursday 09 September by Editorial Assistant

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