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H&M announces Lanvin link-up

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Fashion retailer H&M has announced a new designer collaboration - this time with French couture house Lanvin.

The announcement comes a fortnight before the company launches its new transactional website, and the new collection will be available to buy on the web at the same time it goes on sale in around 200 bricks and mortar shops worldwide on November 23rd.

Lanvin’s Artistic Director Alber Elbaz and menswear designer Lucas Ossendrijver are the creative forces behind the range, which will first be revealed to the world on November 2nd.

Both menswear and womenswear will make up the collection that will see luxury items brought to the high street.

Elbaz said: “H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less.

“I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public.

“This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”

Previous H&M-designer collaborations to hit the shops include Karl Lagerfeld, Stella McCartney, Comme des Garçons and Sonia Rykiel.

Published on Thursday 02 September by Editorial Assistant

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