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Online sales up 63% for Laura Ashley


Fashion and furniture retailer Laura Ashley reported a online fuelled pre tax profit of 10.5 million for H1, compared to just 1.1 million last year.

Like-for-like (LFL) sales in the UK rose 6.2 per cent during the half, whilst group turnover increased 5.7 per cent.

Fashion sales rose 4.3 per cent, whilst furniture sales experineced a 9.2 per cent LFL growth and total sales increase of 7.8 per cent.

K P Khoo, Laura Ashley Chairman, said: “I am delighted with the strong performance of the Company for the first half of this financial year.

“In a difficult economic climate, Laura Ashley has continued to demonstrate the strength of its brand and has recorded positive LFL sales growth across all product categories.”

Online was the strongest area of sales growth for the group, increasing 63 per cent compared to 2009 and totalling £15.4 million.

Six stores closed during the period and the company has said that it may close further stores before the end of the year.

Khoo added: “Our eCommerce and international channels have continued to grow and become increasingly important to our multi channel strategy.

“We will focus on developing Laura Ashley’s distinctive product offering as well as improving operational efficiency. The consumer environment continues to be uncertain and we remain cautious for the remainder of the year.”

Published on Friday 10 September by Editorial Assistant

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