A total of 1.3 million e-readers will be sold in the UK over the next three years, according to new research.
Retail research company Kelkoo UK has predicted that the market in e-books is set for accelerated growth over the next few years and will represent one-tenth of the book market by 2013.
E-books currently make up 0.8 per cent of the UK market for books which is the equivalent of £40 million of the £5.2 billion industry.
Bruce Fair, Managing Director of Kelkoo UK, commented: “Although e-books aren’t currently anywhere near as popular as printed books, the recent price war on e-readers combined with the launch of a plethora of devices fit for purpose, such as the 3rd generation Kindle, Samsung Galaxy Tab, and iPad should act as a catalyst to boost consumer interest.”
Amazon has been leading the way in the E-reader market, reporting yesterday that its Kindle device was its highest selling product on both Amazon.com and Amazon.co.uk during Q3.
Last month Amazon announced the launch of a new e-book product, the Kindle Single, a text larger than a news article - over 10,000 words - but smaller than book - less than 50,000 words.
The retailer hopes that by offering a product length not available in print, writers will begin producing text specifically for the e-reader market.
E-books are unlikely to take a majority share of the publishing market in the near future but thanks to innovations and growing popularity it is becoming an important element of it.
Fair continued: “The end of paper books is certainly not under threat, but we do expect to see a steady uplift in the sale of e-readers.
“We also anticipate that searches for e-readers will increase significantly over the next few months in the run up to Christmas.”