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E-books to take 10% of market in 3 years

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A total of 1.3 million e-readers will be sold in the UK over the next three years, according to new research.

Retail research company Kelkoo UK has predicted that the market in e-books is set for accelerated growth over the next few years and will represent one-tenth of the book market by 2013.

E-books currently make up 0.8 per cent of the UK market for books which is the equivalent of £40 million of the £5.2 billion industry.

Bruce Fair, Managing Director of Kelkoo UK, commented: “Although e-books aren’t currently anywhere near as popular as printed books, the recent price war on e-readers combined with the launch of a plethora of devices fit for purpose, such as the 3rd generation Kindle, Samsung Galaxy Tab, and iPad should act as a catalyst to boost consumer interest.”

Amazon has been leading the way in the E-reader market, reporting yesterday that its Kindle device was its highest selling product on both Amazon.com and Amazon.co.uk during Q3.

Last month Amazon announced the launch of a new e-book product, the Kindle Single, a text larger than a news article - over 10,000 words - but smaller than book - less than 50,000 words.

The retailer hopes that by offering a product length not available in print, writers will begin producing text specifically for the e-reader market.

E-books are unlikely to take a majority share of the publishing market in the near future but thanks to innovations and growing popularity it is becoming an important element of it.

Fair continued: “The end of paper books is certainly not under threat, but we do expect to see a steady uplift in the sale of e-readers.

“We also anticipate that searches for e-readers will increase significantly over the next few months in the run up to Christmas.”

Published on Friday 22 October by Editorial Assistant

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