Chinese LCD TV and monitor specialist Hannspree is to open its first store in the UK next month at the Westfield shopping centre.
Doors will open at the 1483 sq ft store on November 13th, just in time for the busy Christmas period.
Hannspree currently has stores across east Asia and the US but this will be only be the second outlet in Europe for the company, the other being in Luxembourg, since the retailer was founded in 2003.
Martin Kent, Territory Manager of UK and Northern Europe for Hannspree UK, said: “Westfield London was our first choice UK destination for the new store and we are extremely pleased to be in a position to announce the opening after a year of planning.
“Our products really do stand out on the shelf, so it is fantastic to finally have a hub where we can really showcase the designs and construction that make Hannspree products so unique.”
The new store will allow consumers to get a hands-on feel for Hannspree’s unique product offer with sales staff on hand to explain technical specifications.
Westfield has chosen Hannspree to be its lead partner for its Christmas 2010 Ice Kingdom event, complete with ice rink and santa’s grotto, and the store opening will coincide with the turning on of the centre’s Christmas lights.
Kent continued: “Westfield London boasts a heavy footfall, ideal location and unrivalled partner support for retailers. Already Westfield London has been very supportive in getting the store up and running and has big, exciting plans for the store opening event in November.”