Online marketplace eBay is the latest retailer to launch a new application for the iPhone.
The dedicated fashion app, which is available for free, aims to make it easier for shoppers to browse, buy and store information about their favourite clothing.
It comes as eBay revealed that fashion is the most popular category for shoppers who use the company’s existing apps to purchase items.
A statement from eBay said: “Fashion lovers have been flocking to eBay mobile apps, snapping up one item every six seconds, with the rate doubling in the past year.
“Sales of clothes, shoes and accessories via the eBay app have jumped 242 per cent since the beginning of 2010.”
While the provision of apps appears to be beneficial to eBay’s business, other retailers should be warned that the availability of m-commerce facilities is not currently on consumers’ lists of priorities.
Research company Leo Burnett published a study earlier this year showing that customers ranked mobile apps as 75th out of 100 in a list of the most important products and services retailers can offer.
A more recent survey by the Institute of Grocery Distribution, published yesterday, also indicated that apps and other mobile commerce features are yet to become crucial accessories for people’s grocery shopping routines.