Customers at John Lewis department stores braved the cold weather to increase the retailer’s sales by 8.7 per cent year-on-year last week, according to figures released today.
For the week ending November 27th total sales reached £99.94 million, and the sales crescendo to Christmas meant sales were 13.5 per cent higher than the previous seven days.
As to be expected for the time of year gifts were the most popular products, with electronic items such as iPods, Kindles and iPads and kids toys like Butterscotch the animatronic pony (featured in the retailer’s current advertising campaign) the biggest sellers.
Nat Wakely, Director of Selling Operations for John Lewis, said: “This week has been very strong. It’s clear that shoppers are appreciating the value we offer and our customer service as well as our broad and inspiring offer as they select gifts for all of the family.
“This week has focused not only on small children but those bigger ‘kids’ too for whom gadgets and electronics are looking like top gifts.”
It was a record week for Johnlewis.com, even before so called ‘manic Monday’, with sales up by almost £3 million on its previous biggest week.
Warm weather clothing including jackets and wellies also sold well during the week, and electric blankets and duvets saw large sales increases.
Wakely added: “The whole country saw a good result this week with the north and Scotland defying the snow and Oxford Street in the south recording its best ever November week, no doubt boosted by West End VIP day.”