Some two million consumers are expected to pour into London’s West End this Saturday and Sunday, making it the biggest shopping weekend of the year in the region.
New West End Company, the business improvement district for the capital’s Oxford Street, Regent Street and Bond Street, estimates that £250 million will be spent over the two days.
One factor driving people to the retail hub will be the lack of traffic in Oxford Street and Regent Street for the American Express-backed Shop West End VIP Day on November 27th.
Roads will be closed between 10.00 and 18:00 GMT, allowing shoppers on foot the freedom of the district.
Almost 100 retailers will be providing special offers over the weekend, as the West End aims to kick-start people’s Christmas shopping process .
Richard Dickinson, CEO of New West End Company, said: “We have seen increased footfall in the West End this October, with 7.7 per cent more visitors than this time last year.
“We expect this trend to continue until Christmas, but with traffic-free shopping straight after pay day we anticipate record sales on the weekend of November 27th and 28th.”
Last year’s Shop West End VIP Day was held in December, and retailers described it as the best day of trading for two years with over two million shoppers hitting the streets spending £200 million.