Up-market grocer Waitrose saw sales during the week to November 20th increase by eight per cent year-on-year to £98.41 million.
Cold weather and seasonal speciality items drove revenue, with soups, pies and leeks particularly popular.
Sales of Christmas cards were up by an impressive 179 per cent year-on-year, coinciding with card and gift specialist Clinton Cards reporting a three per cent drop in like-for-like trading in the 16 weeks to November 21st.
Rob Collins, Personnel Director at the supermarket group, said: “The drop in temperatures outside prompted many customers to stock up on comfort foods and warming dishes at Waitrose last week.
“Sales of easy to cook food were strong, with Italian ready meals and hot pies rising by 39 per cent.”
Waitrose’s sister company, the department store retailer John Lewis, saw year-on-year sales rise by 11.5 per cent during the same week.
The company’s online operation continues to go from strength to strength, with johnlewis.com sales in the seven-day period up 41 per cent on last year.