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Gant selects DBG to evaluate UK expansion

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Global male clothing brand Gant has hired data and marketing services company DBG to carry out an analysis of the retailer’s UK stores and sales.

Gant currently has 13 stores in the UK, including outlets in large centres such as London, Manchester, Glasgow and Edinburgh, and is established in over 70 countries worldwide.

The retailer intends to roll out further stores in this country and DBG’s work will help to establish a strategy for its plans.

Jayne Bristow, Head of Marketing and PR for Gant UK, said: “This insight and strategic information gathering exercise with DBG is helping to inform our decision-making process.

“And the e-commerce and store transaction analysis that DBG is undertaking for us, is helping us to build a full picture of our customers’ multichannel behaviour to inform our future marketing decisions.”

Along with the online analysis DBG will carry out, the company will assess the catchment areas of the retailer’s most successful stores to help locate new sites.

Richard Lees, Chairman of DBG, added: “We are delighted to be working with Gant UK to help them gather insight ahead of their UK growth plans.

“Understanding store and online performance will give Gant UK insight to deliver a strategic roadmap, which in turn will support growth plans.”

Founded on the east coast of USA in 1949, Gant was bought in 2008 by Swiss based company Maus Frères after a brief two-year stay on the Stockholm Stock Exchange.

Published on Tuesday 30 November by Editorial Assistant

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