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New Look store uses new look technology

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Fashion retailer New Look’s flagship store in the Republic of Ireland is using new display technology to help make its mark in the city.

The outlet, which opened in the capital’s Jervis Centre earlier this month, has installed tech provider Christie’s MicroTiles solution to promote its product range and get customers moving around the shop.

It is the first time this technology has been used by a fashion retailer in the UK or Ireland, and its main function is to catch the attention of shoppers as they make their way around the store.

Multimedia solutions provider Mood Media Corporation supplied the media team who developed the animated content broadcast through the MicroTiles.

James Belso, UK Channel Sales Manager at Christie EMEA, commented: “The ability to reconfigure the MicroTiles within the store in line with the fashion seasons formed an important part of the initial brief, and highlights the compelling impact and flexibility that Christie MicroTiles can offer within the Retail AV market.”

The installation at New Look comes after Japanese fashion retailer Uniqlo opened a new outlet in Kent retail hub Bluewater last month, which uses new technology to create an element of theatre in the store.

Consumers entering the store are met by two rectangular screens on pillars either side of the entrance that display the company’s different fashions, brands and marketing videos.

Commenting at the time, Uniqlo CEO Simon Coble said: “We are really pleased with the new look and the large screens.

“We put the mezzanine in to get two floors, but left space at the front of the shop to create the feeling of height and enhance the drama.”

Published on Monday 22 November by Editorial Assistant

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