Trade in Christmas products at department store retailer Debenhams has picked up earlier than usual this year.
A statement released by the company this morning revealed that its sales of tinsel, Christmas trees, fairy lights and other decorations have already reached record highs for November.
Sales of Christmas trees, crackers and table decorations are up by 1,658, 2,374 and 980 per cent respectively.
This comes after professional services firm Deloitte predicted that this year’s Christmas UK retail sales will reach £37 billion, representing a one per cent increase on last December’s total.
Debenhams spokeswoman Ruth Attridge said: “The bad weather has made it feel like Christmas, and so everyone is saying ‘Forget tradition, and seasonal dates. It’s been a tough year, we need a break, so let’s get stuck in’”.
The retailer said the typical spending peak for Christmas decorations is the second week of December, and Attridge thinks there are a number of reasons for the early arrival of this year’s festive season.
“These figures show that everyone in the UK is desperate to have a something to look forward to this year,” she explained.
“Seeing Christmas decorations gives everyone a sense of excitement. It’s a reminder of their own childhood when, magically, all of the things they hoped for did come true.”