Sales increased 18 per cent year-on-year last Sunday for online retailer eBay.co.uk, as its busiest day of the year delivered the goods.
Nearly 1.4 million gifts were bought on ‘Super Sunday’, the equivalent of 17 gifts being purchased every second as five million customers visited the site.
Internet sales have benefitted from the cold weather across much of the UK over the last week or so but international sales also performed well on Sunday, up 11 per cent on 2009.
Jody Ford, Director at eBay UK, commented: “The festive spirit has well and truly arrived!
“Online shopping continues to go from strength to strength as people look for choice and value from the comfort of their own homes and it’s encouraging to see sales up so considerably, despite the tough economic climate.”
DVDs were the biggest selling items on the site during the day followed by women’s shoes and then CDs, with various clothing, shoes and accessories making up the rest of the top ten.
Ford added: “We tend to see a sharp rise in sales on the first Sunday in December as people start to think about their Christmas shopping list, although this year’s cold snap has clearly led to even more people choosing to shop without the hassle of the high street.”