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All-time record John Lewis sales beat the cold


Department store retailer John Lewis has bounced back from weather disrupted trade to post record sales of £121 million for last week.

In figures published on Sunday, for the week ending Saturday December 11th sales increased ten per cent compared to the same week in 2009, and they were 16.7 per cent higher than the previous week which saw trading affected by heavy snow.

Last week was the retailer’s biggest ever trading week, eight per cent higher than its previous all-time record for sales from last year when £112 million was taken in seven days.

David Barford, Director of Selling Operations for John Lewis, said: “We are thrilled to have exceeded our record week from last year, and by such a margin. The thaw in the weather has no doubt helped, and shoppers have been out in force throughout the week.”

Monday December 6th was the busiest ever day of trade for, in which sales increased 46 per cent year-on-year.

Online trade is expected to be bumper today for the third Monday running, with last week’s sales slightly up on the previous ‘Mega Monday’, and internet sales helping to offset a general decline in high street shopping due to the recent snow.

Jonathan De Mello, Head of Retail Consultancy at CB Richard Ellis, commented: “Shoppers will start to return to the high street as Christmas approaches, though with more bad weather forecast, it may well be the covered malls that benefit most from this.

“John Lewis, Next and Marks & Spencer all benefited from this trend last year, and with more bad weather apparently on its way, strong internet trading results are likely for them this year too.”

The best selling items at John Lewis last week included beauty products, toys, coffee machines, iPads, jewellery, lingerie and handbags.

Christmas decorations are also beginning to fly off the shelves as people put in place the last of their seasonal adornments.

“Even in areas where snow has persisted we have seen the determination of our customers to deliver a perfect Christmas for their friends and family, whether that is selecting presents or decorating the home.

“The atmosphere in our branches is very festive as Partners pull out all the stops to deliver the levels of service our customers rightly expect from us.”

Published on Monday 13 December by Editorial Assistant

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