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Waitrose reports record Christmas sales

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UK supermarket chain Waitrose experienced record trade levels in the week leading up to Christmas, it was announced today.

Sales of over 250 tonnes of Brussels sprouts, 41,250 stuffing balls, 343,200 individual cranberries and a record-breaking 710,000 kg of turkey, helped Waitrose to its best Christmas period ever.

Until close of trade on December 23rd, monthly sales grew 8.9 per cent compared to the same period last year and increased 5.4 per cent year-on-year on a like-for-like (LFL) basis (excluding new space).

Waitrose Managing Director Mark Price said: “Our year of industry beating growth has been crowned with a very successful Christmas.

“It’s been a rollercoaster ride at times with big day-to-day variations in sales as customers have either stocked up ahead of the snow or caught up with their shopping when the freezing weather eased.

“The Partners who work in our shops and depots and those out on the roads have made incredible, above-and-beyond efforts to make sure shelves have been full and customers could get everything they needed.”

Sales of traditional Christmas food were more popular than ever at the retailer this year, with mince pie sales up 121 per cent year-on-year and free range turkey sales increasing 36 per cent compared to 2009.

Overall sales were 24.3 per cent higher than 2008 whilst LFL sales grew 12.7 per cent over the same period.

Price continued: “We’re expecting another strong sales performance next week and our branches are all stocked up with New Year’s Eve party fare.”

Published on Wednesday 29 December by Editorial Assistant

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