Online sales totalled £6.4 billion in the UK in November, a 23.4 per cent month-on-month rise, according to the latest research.
IMRG and Capgemini’s latest e-Retail Sales Index shows e-tail sales rose 21.5 per cent compared to November 2009.
The gift sector saw a huge 123 per cent rise in online sales month-on-month, the biggest rise between October and November in this trade since 2006.
Cold temperatures have boosted online winter fashion sales, with shoppers heading to the internet for bargains as their finances become squeezed.
Bjorn Kvarby, European Managing Director of e-tailer Shopping.com, said: “The unexpected weather conditions in November led to an incredible spike of sales for snow-related clothing and products.
“Combined with those organised early Christmas shoppers searching for the best bargains, we saw fast growth with more and more consumers deciding to purchase online.”
Big-ticket purchases also saw a significant increase in November, ahead of January’s VAT rise, up 44 per cent on the previous month.
Conversion rates for e-tail sales also rose sharply, with a 50 per cent year-on-year growth demonstrating increasing confidence in the sector.
Chris Webster, Head of Retail Consulting & Technology at Capgemini, commented: “November has been a very significant month in terms of online retail.
“Of course the surge in sales can be attributed to the season, but it is indicative of the ongoing trend of consumers migrating online.
“This is a trend which is only set to continue particularly as consumers use the power of the web to make their ever diminishing disposable income go further.”