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Waitrose sales grow before the snow

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Internet grocery service WaitroseDeliver’s sales were up 41.5 per cent year-on-year in the week to November 27th as the supermarket’s customers prepared for the severely cold weather and heavy snowfall that fell this week.

Total sales increased by 11 per cent, with comfort foods such as roast potatoes and hot pies among the most popular items during the week, while consumers also stocked up on frozen products and tinned food in preparation for the cold snap.

Car-care products flew off the shelves too, with sales growing 591 per cent on last year.

David Jones, the Supply Chain Director at Waitrose, who started his role at the grocer at the end of August, said: “With a sustained period of freezing weather predicted, we have placed additional orders to ensure our shops are fully stocked with everyday staples for the cold spell.”

Meanwhile Waitrose’s sister company, the department store retailer John Lewis, saw sales increase by 8.8 per cent compared to last year and 33 per cent on the same week in 2008.

Christine Kasoulis, Head of Brand Development at John Lewis, said there was also a record-breaking week for the retailer’s online business.

Published on Friday 03 December by Editorial Assistant

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