Online retail sales in the UK reached a rate of 130 transactions per second at 13:15 GMT yesterday as Christmas shoppers splashed their cash in their droves.
Payment fraud and processing specialist Retail Decisions said that an estimated £830,000 was spent online at that time, as consumers contributed to the busiest internet shopping day of the year so far.
According to the Associated Press, a spokeswoman for the company said: “The figures, which are based on real-time sales from leading online retailers in the UK, show that Christmas shoppers are increasingly turning to the internet for price comparisons, free shipping and discounted deals.”
Earlier in the day, membership body for the e-retail industry IMRG described the day as ‘Mega Monday’, predicting that combined sales from Sunday and Monday would surpass £0.5 billion.
Commenting yesterday, Managing Director at IMRG David Smith said: “Now that everyone has been paid we are seeing online Christmas shopping really burst into life for this year during today’s lunch period.
“Mondays tend to have the highest spend of the week as people go out to the shops over the weekend and try the products before making a decision.
“With over half the population of the UK now shopping online, this Christmas looks to be a big one for retailers, possibly even exceeding our estimation of £6.4 billion spent online in December.”