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Kate Middleton chooses Whistles blouse

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Clothes retailer Whistles has said it is “delighted” that Prince William’s bride-to-be Kate Middleton chose to wear one of its blouses for the couple’s official engagement photographs, released over the weekend.

A spokesperson for the retailer said that there had been “a surge in public interest” since the pictures were made public, prompting the company to announce it will be re-releasing the item as a limited edition early next year.

The statement added: “The blouse, which is 100 per cent silk, is from the very first collection under the leadership of Jane Shepherdson.

“Whistles is known for it’s vintage inspired silk blouses which are currently best sellers in its stores.”

The dress adorned by Middleton in the shots, which were taken by Mario Testino, is from Reiss, providing a double boost to the high street fashion world.

Sarah Peters, Senior Retail Analyst at Verdict Research, told Retail Gazette that Middleton’s fashion choices were welcome news for the British high street.

“Obviously it’s great publicity for Whistles and Reiss, and it is great that the high street brands will be showcased across the UK and the rest of the world,” she explained.

“Both companies have done well this year, with Whistles certifying its handwriting since former Topshop guru Shepherdson took charge in 2008.

“It is great to see someone of Middleton’s profile wearing the retailer’s clothes, while the royal family has a big following in the US, where Reiss also has stores, so this should provide a boost to the brand.”

Published on Monday 13 December by Editorial Assistant

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