Matt Cardle was named 2010 X Factor winner last night, kick-starting the annual race to be Christmas number one which is likely to boost entertainment retailers’ sales in the process.
The reality TV star wowed the judges and won the vote of the television audience with his rendition of Biffy Clyro’s hit When We Collide, the song he will now release as a debut single.
It will be among the favourites to top the charts on Sunday December 19th – the day the official Christmas music countdown is revealed.
Other contenders for the Christmas number one look like being Ellie Goulding, for her version of Elton John’s Your Song which appears in the latest John Lewis TV marketing campaign, and John Cage’s 4’33”, a track featuring four minutes of silence that is being released in an attempt to stop the X Factor contestant reaching top spot.
Cardle is set to make millions of pounds through record deals, single sales and live performances in the coming months but retailers are looking to benefit on the back of the musician’s success too, with HMV hoping the X Factor effect can help reverse falling sales in the build up to Christmas.
Spokesperson for the entertainment retailer Gennaro Castaldo told Retail Gazette that the choice of song is “contemporary and credible” and Cardle has wide appeal, meaning the song should do very well as a download and a single.
He predicted that sales of the single could top half a million this year, adding that he expects HMV to account for around a quarter of all sales in the coming week.
Castaldo added: “Matt has to start out as the massive favourite to land this year’s Christmas Number one, and will probably shift well-over 500,000 copies in just a few days through instore purchases of the CD single at the likes of HMV and via downloads as well.”
HMV is currently trying to find a suitable location to host a live single signing with Cardle, as the store in the singer’s hometown of Colchester is too small to meet the expected demand that such an event would generate.
Last Christmas, 2009 X Factor winner Joe McElderry sold 450,000 copies of his single The Climb, but missed out on the festive number one spot due to a campaign organised on social media networks to ensure Rage Against the Machine’s Killing in the Name secured the coveted title.