Waitrose has reported a year-on-year sales increase of 7.3 per cent for the week to December 18th, a period that included its busiest Tuesday and Wednesday of 2010 so far.
As the Christmas build-up continued, the supermarket saw sales of traditional seasonal items, decorations and wrapping paper, grow by 80 and 36 per cent respectively compared to the same week in 2009.
Commercial Director at Waitrose Mark Williamson admitted that the heavy snowfall across the UK on Saturday did have an impact on trade, although on the flip side the cold weather prompted significant increases in sales of hot pies and soups.
He added: “The plunging temperatures across the UK saw shoppers stocking up on store cupboard staples ahead of snow at the weekend.”
Waitrose was this week awarded its second Royal Warrant in recognition of the fact it has served Prince Charles goods and services for a total of five years.
The company also announced on Monday that it has renewed its shirt sponsorship deal with Reading Football Club, meaning the Waitrose logo will appear on the team’s shirts until the 2012/13 season.