Convenience retailer Spar has launched a new online magazine, with the first edition Christmas special now available.
In an attempt to interact with consumers online, the digital publication will provide readers with recipes, competitions, tips and advice, and will be sent to the company’s 27,000-strong database of customers.
Stream Publishing created the digital magazine, which will act as a form of marketing for the UK business.
It comes after the retailer announced that Managing Director Jerry Marwood will be stepping down from his position next summer after nine years at the helm.
Adam Margolin, Spar UK’s Head of Marketing Support, said: “This magazine will help promote to our customers all the great online content we currently have on our site in a bite-size easy to read form.
“It then links back to more information directly on our website helping our customers where we can in the busy festive period.
“The Spar magazine will deliver content to consumers while driving them to what we believe they will find useful.
“These are two of the key objectives within our digital strategy - to drive traffic and engage consumers.”