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Debenhams expects ‘intensive’ Boxing Day sales


Department store group Debenhams is expecting Boxing Day 2010 to be one of the most demanding days of trading it has ever experienced.

The day after Christmas falls on a Sunday this year, meaning shopping on this traditionally busy day for retail must be crammed into just six hours due to licensing laws.

Debenhams’ Boxing Day sales range includes items offering up to 70 per cent off the usual price, while the retailer’s online sale began in the early hours of this morning.

Michael Sharp, Deputy Chief Executive at Debenhams, commented: “As one of the few retailers open on Boxing Day, shoppers will be able to pick up some of the best designer deals on the high street and online.

“It really will be one of the most intensive shopping experiences we’ve have ever had.

“With limited trading hours, we have staff at the ready to deal with customer demand.”

Other retailers with sales periods kicking off on Boxing Day include Harvey Nichols and TK Maxx, and a recent study from Kelkoo and the Centre for Retail Research estimated that January sales will be worth £22.5 billion to UK retail.

Meanwhile Jon Edwards, Commercial Director of south-west retail hub The Mall at Cribbs Causeway, told Retail Gazette this week that around 70 per cent of the shopping centre’s stores were already offering sales discounts this week.

Many retailers across the UK have brought down prices earlier than usual to help draw in consumers who may have been put off shopping by the freezing weather conditions .

Published on Thursday 23 December by Editorial Assistant

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