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E-commerce channel driving Laura Ashley sales

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Home furniture and women’s fashion retailer Laura Ashley has reported a 28.7 per cent increase in sales via its e-commerce channel in the year-to-date.

In an interim management statement published today, the company noted that during 2010 it has enhanced its online operations and significantly improved its internet presence.

Success online has helped total UK retail sales to grow by 1.3 per cent year-on-year, and by 2.7 per cent on a like-for-like (LFL) basis in the 19 weeks to December 11th.

As the e-commerce side of the Laura Ashley business has expanded, its bricks and mortar presence has shrunk.

The streamlining strategy, which is being conducted in an effort to optimise profitability, has seen the retailer open two new stores and close 12 more so far this year.

Laura Ashley’s statement said: “Although we are experiencing slower LFL growth in the second half due to the impact of a sluggish economy and adverse weather conditions, the underlying LFL sales growth for the year to date is 4.6 per cent.

“Despite the current economic uncertainty and adverse weather conditions in the UK, we remain confident that full year trading will be ahead of the board’s expectations.”

Published on Thursday 16 December by Editorial Assistant

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