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Black Friday boosts Microsoft Kinect sales

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Microsoft has sold over 2.5 million of its controller-free games and entertainment system Kinect for the Xbox 360 - in just 25 days.

Demand over the Black Friday weekend was strong, helping the software company move towards its target of selling five million units worldwide during the holiday season.

Don Mattrick, President of the Interactive Entertainment Business at Microsoft, said: “We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand.”

Kinect is now available at more than 60,000 retailers across 38 countries, including the UK.

Research last month from online shopping comparison site Kelkoo and GameVision Europe indicated that products with innovative motion technology, which also includes the Sony PlayStation Move, are set to entice around 1.8 million UK consumers to buy a new console this Christmas, spending around £379 million in the process.

Joe Cross, Marketing Manager at Kelkoo, remarked: “The Move and the Kinect are set to reignite the console wars this Christmas.

“As a result, Nintendo’s reign as a Christmas favourite is being challenged for the first time in three years by gaming giants Sony and Microsoft - resulting in the PS3 knocking the Wii off the bestseller spot this Christmas.”

Published on Wednesday 01 December by Editorial Assistant

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