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Augmented reality at Bloomingdale’s Tacori

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Customers visiting jewellery designer Tacori at New York’s Bloomingdale’s department store this weekend will be able to access innovative new technology enabling them to virtually ‘try on’ products.

The jeweller has teamed up with 3D and augmented reality solutions provider Holition to provide a service that allows shoppers to see what they look like wearing diamond rings and other items from the new Tacori 18k925 Collection – without physically trying the product on.

Holition’s application has an in-built sharing capability, so consumers can take photographs of themselves before sharing them with friends via email, Facebook and Twitter.

A joint statement from the businesses released today suggested that 2010 has been a big year for augmented reality, with a number of retailers considering how the technology can help attract customers into stores.

In the UK, high street mainstay Marks & Spencer recently collaborated with display design company Bartuf and greetings cards manufacturer Tigerprint to trial augmented reality kiosks at ten of its outlets. If successful, the service could be rolled out nationwide.

Commenting on the new initiative in the US, Senior Vice President of sales and marketing at Tacori Paul Tacorian said: “Shoppers today are busy, and sometimes don’t have the time or inclination to wait at a jewellery counter for a sales person to help them try on the below-the-counter items they desire.

“Our virtual ‘Try It On’ experience allows clients the fun and instant gratification of trying on beautiful gems, and customising their style to quickly find what Tacori 18k925 design they like best.”

Jonathan Chippindale, CEO of Holition, added: “Our technology is challenging and pushing the boundaries of the luxury sector by making it available and accessible to all and we are excited to be taking it stateside.”

Published on Monday 06 December by Editorial Assistant

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