John Lewis.com, the online operation of the UK’s popular department store retailer, saw sales rise 52 per cent in the first four days of this week compared to the same period last year.
The majority of the company’s branches across the country are delivering growth on last year as the rush for Christmas presents heats up, with the overall business reporting an eight per cent rise in sales on the equivalent week in 2009.
David Barford, Director of Selling Operations for John Lewis, said: “Despite the still fairly adverse weather conditions it is pleasing to see growth on last year … particularly as we are up against a strong last year comparative.
“Yet again this week the strength of our multichannel offer is proving popular with customers enabling them to choose the best and most convenient option for them.”
Adverse weather conditions are still affecting some parts of the UK, but Barford suggested that, in the main, shoppers are able to make trips to the shops that they were unable to complete last week because of heavy snowfall.
Perhaps indicating what will prove popular as gifts this Christmas, premium beauty products have been purchased at the rate of one item every 12 seconds in the last four days, while the medium-sized festive bear which features on the recent TV ad has been a key seller.
This comes after John Lewis reported that sales of its spotted teapot, which also appears in the marketing campaign, rose strongly in the days after the ad was launched.