Ex-Oasis front-man Liam Gallagher’s fashion brand Pretty Green unveiled two new pop-up stores yesterday, one in Manchester and the other in Glasgow.
Gallagher travelled to attend the opening in his home town in the north-west but had to cancel his trip to Scotland on the same day due to adverse weather conditions.
The Manchester store is located on King Street where it mingles with other designer fashion brands such as Diesel, Belstaff and Hermes, whilst the Glasgow store is situated on Ingram Street.
Commenting on the Manchester opening, Gallagher said: “Manchester is where I was born and to be opening a Pretty Green store there is an absolute privilege.”
Pop-up shops are proving a popular way for brands and retailers to gain decent exposure to consumers, for less outlay on leases.
Pretty Green unveiled its first pop-up store on Carnaby Street in centre of London in August and the popularity of its 1960’s style clothing has enabled the brand to open these two other temporary boutiques.
Housed within a Grade II listed building, the 1,850 sq ft King Street store had rock band Primal Scream’s bassist Mani DJ-ing at the opening event.
Gallagher told the Manchester Evening News: “I came here about three months ago and I thought King Street, that sounds good to me, man. The prices are a bit high though aren’t they?
“I just liked the building. It’s old, it looks good. I didn’t want to be in some greenhouse or something.”