In a first for the industry, leading UK retailer Tesco will be advertising its smartphone grocery app service in a TV advert this week.
Screened for the first time on Thursday January 6th, the advert will show Tesco couple Mark Addy and Fay Ripley using the grocer’s barcode app to scan various items in-store.
Launched last October the barcode scanner allows customers to add out-of-stock and other items to their online shopping basket whilst browsing the aisles.
Mandy Minichiello, Senior Marketing Manager for tesco.com groceries comments: “In the last 12 months we’ve put a lot of time into creating applications that make life easier for customers and in particular busy families.
“Now it’s time to bring this to life in our ads. We’re the first grocery retailer to put significant budget behind app advertising and we think it shows our customers just how easy and fun shopping can be with our tesco.com grocery site.”
The advert was created by The Red Brick Road advertising agency and Tesco’s grocery marketing team.
Along with its grocery app, Tesco also offers a wine app, a store locator app and a Clubcard app, all launched last year along with the retailers direct mobile website.
When the retailer’s first iPhone app was launched in September, Laura Wade-Gery, CEO for Tesco.com, commented: “We’re always looking for ways to make life easier for customers.
“The iPhone app creates a fantastic new way to shop with tesco.com whenever you want, whether you’re adding last minute essentials or starting a new order.”