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Electricals boost John Lewis Christmas trading

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Electricals & home technology sales at department store giant John Lewis were up 14.4 per cent year-on-year in the five weeks to January 1st 2011.

A statement released by the company today shows that total trading for the period reached an impressive £545 million, which represented an 8.9 per cent hike on Christmas 2009 sales.

The longer term picture is even brighter for John Lewis, with total and like-for-like sales up 26.2 per cent and 21.7 per cent respectively compared with two years ago.

According to the retailer, the fashion department - including beauty - saw sales rise by 8.7 per cent up year-on-year, while Home increased by 4.7 per cent.

Highlighting the progress John Lewis has made with its internet operation, online sales for the five weeks were 42 per cent higher than the previous year and surpassed £500 million for the year to date.

Andy Street, Managing Director of John Lewis, commented: “Sales during both Christmas and clearance have been outstanding.

“We have broken records for the biggest week (£121 million) and biggest day (£27.8 million) as well as hitting a key milestone (£500 million for the year) for our online trade.

“Our success confirms our strength as a multichannel retailer. This capability was particularly important during the adverse weather.

“Online sales soared during the first snowfall as customers struggled to get to the shops.

“When the weather turned for a second time closer to Christmas, shoppers wanted the reassurance of having their goods in their hands and our shops saw sales surge as a result.”

Last week John Lewis Director of Selling Operations Nat Wakely said there had been “an overwhelmingly positive response” to the company’s clearance offering, with sales between December 27th and 29th up 26.2 per cent on the same three days in 2009.

Published on Wednesday 05 January by Editorial Assistant

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