Online retailer and auction service eBay saw sold items increase 25 per cent and the value of sales grow 19 per cent during its fourth quarter, according to results published today.
Christmas trading helped the e-commerce site boost its Q4 sales by 170 per cent compared to the previous quarter, as it launched a seven day price-comparison promotion which aimed to beat the prices of rival retailers.
According to internal eBay data, the e-tailer sales of clothes, shoes and accessories were 10 per cent ahead of the UK market average for this category.
Clare Gilmartin, Vice President of eBay Europe, said: “While other retailers have suffered from the tough trading conditions and arctic weather, eBay UK has outperformed both the online and offline markets.
“These results are the clearest indication to date that we have become a serious Fashion player in the UK. In the run up to Christmas, up to five million people a day logged onto the site with shoppers snapping up nearly 1.4 million gifts in a single day.”
Fashion Outlet, launched last year, has attracted brands including Superdry, Ed Hardy and Firetrap, whilst 60 per cent of all items sold on eBay are now through the ‘Buy It Now’ function rather than the company’s traditional auction system.
Global eBay sales made through mobile phones totalled $2 billion (£1.25 billion) in 2010, a 200 per cent year-on-year increase, and the UK has been the fastest growth market for this medium according to the firm.
Only last week eBay launched a new fashion app with an augmented reality function, and the company says that bar-code technology has also proved hugely popular with smartphone users.
John Donahoe, Global President and CEO, eBay Inc. commented: In the UK, our eBay Fashion business – a focus in 2010 –grew faster than ecommerce in Q4.
“We also extended our leadership in mobile commerce, nearly tripling the value of sales through Mobile year over year to nearly $2 billion. In 2011, we expect the value of sales through Mobile to double to $4 billion.
“Mobile is clearly becoming a new way people shop, and eBay is leading with innovative apps across all platforms, including the iPad. Our mobile apps have been downloaded more than 30 million times, in eight languages, across 190 countries.”