Department store retailer House of Fraser (HOF) has announced its best ever trading activity for the Christmas period, in results published today.
Margins increased by 30 base points in the five weeks to January 5th, as like-for-like sales rose 8.5 per cent year-on-year.
House brands sales grew 50 per cent compared to 2009 and e-commerce sales jump a huge 120 per cent as the number of brands offered online climbed 50 per cent against last year.
Don McCarthy, Chairman of House of Fraser, said: “We are very pleased with our Christmas trading performance as we have delivered another outstanding set of results despite recent extreme weather conditions.
“These clearly demonstrate the success of our strategy in the face of economic uncertainty. I would like to thank John King, the management team, our staff and brand partners for their hard work and support over this period.”
Half-year results published in September showed strong brand sales pushing profits up at the department store group and this trend looks like being repeated over the Christmas festivities.
Biba has been one of the most successful house brands for HOF this year and other new lines including Pied à Terre and Label Lab have also proved popular.
With the launch of its first mobile website this month, HOF continues to increase its multichannel offering and houseoffraser.co.uk was the best performing store for the group during the five weeks for the first time ever.
McCarthy added: “The past year has seen solid growth on the back of significant development and investment in our brands, our technology, our estate, and most importantly, our people.
“However the full effect of these investments will be seen in the year ahead. I am confident that the business will deliver its plans for the remainder of the financial year, and we are well placed to continue to grow during 2011.”