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John Lewis sales growth slows as clearance ends


Sales at the John Lewis Partnership saw a year-on-year increase of 6.2 per cent last week, as the retailer’s clearance period ended.

Department stores sales rose by 4.1 per cent compared to 2009 and Waitrose, the partnership’s supermarket arm, saw sales ascend 7.5 per cent compared to the same week in 2010.

Trade was much more muted than it has been over the last month for the group, after a record seven days of trade in the previous week and double digit growth seen throughout the Christmas period, but the partnership still seemed pleased with performance.

David Barford, Director of Selling Operation for Region B at John Lewis, said: “A positive result for the week, with some very strong trade in the first half as we came up against the snowy days from last year.

“This week saw the final throes of clearance with our continued sell-through of stock continuing apace.”

After the VAT rise sales in electricals & home technology grew just 1.7 per cent but the fashion and home segments remained buoyant with rises of 5.5 per cent and 4.9 per cent respectively.

Barford added: “In Home, it was furniture that stole the show with an increase of 10.9 per cent, with bath shop and beds and bedroom furniture achieving the best increases in the Furniture Buyership at 19.7 per cent and 19.2 per cent, while lighting also reached double figures at 14.6 per cent.

“Fashion saw some very strong individual buyership results with the babywear assortment finding favour at 24.7 per cent. Men’s formalwear continued its great run at 23.9 per cent.”

Reading was the only store to see double digit growth in sales last week, with year-on-year trade falling in 20 of the partnership’s department stores.

Published on Friday 21 January by Editorial Assistant

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