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Asos’s international success breeds confidence


International sales at online fashion retailer continued to perform well in the final three months of 2010, according to a trading statement released today.

With revenue outside the UK up 156 per cent year-on-year in the quarter to December 31st, CEO of Asos Nick Robertson said the company remains confident that full-year results will meet market expectations.

Overall retail sales surpassed £100 million for what was the business’s Q3 trading period, with trading in the UK increasing significantly too, proving that sales remains strong in Asos’s home territory despite its ever-growing operations abroad.

Robertson commented: “I am pleased to report on another very strong quarter with retail sales growth accelerating to 59 per cent, up from 50 per cent in the first half.

“Our UK business grew 23 per cent and our international business grew 156 per cent, helped by the introduction of our US, French and German websites in October 2010 and a free global shipping offer in the run-up to Christmas.

“International sales now represent 44 per cent of the total up from 37 per cent in the first half.”

Asos has plans to merge social media and shopping this month thanks to a new partnership with mobile technology firm Usablenet, which was announced this week.

The business will launch its first European fully integrated Facebook Store, allowing customers to obtain full e-commerce functionality, including the ability to buy products, without needing to leave the social networking site.

Published on Wednesday 19 January by Editorial Assistant

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