Following a 14 per cent year-on-year increase in beauty sales in 2010, department store group John Lewis has announced plans to expand the shopping experience for its customers.
The retailer has revealed plans to launch a new in-store spa concept, where customers can receive facials, manicures, pedicures and other treatments from a host of big name health & beauty brands such as Liz Earle and Clarins.
In the build-up to Christmas the Liz Earle cleanser starter kit was among the top-selling products at John Lewis, proving its popularity with the retailer’s customer base.
Amanda Scott, Head of Beauty and Accessories, said: “By offering a wide range of brands and treatments, for both women and men, John Lewis will be adding another dimension to what is already a market leading beauty range.”
The retailer has put aside £250 million for investment in 2011, with this money set to go towards refurbishment, new store openings, e-commerce and other innovative retail concepts, such as the spa.
John Lewis Managing Director Andy Street said: “We are committed to investing in our existing shops, creating the best possible shopping environment for our customers and finding new ways to add to our customers’ shopping experience.”
The company also plans to open three new stores this year - including one full line department store in Stratford in September and two more John Lewis at home shops in Exeter and Chester in the autumn - which will create 1,200 retail jobs in the process.
The spa boutique, a first for department stores, will open this summer in John Lewis’s Reading and Cheadle stores.