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Delivery concerns hold back N Brown Xmas sales


Customer concerns over whether Christmas orders would be delivered on time is being blamed for slow festive trading at internet and home shopping retailer N Brown Group, the company announced today.

Total group revenue in the 19 weeks to January 8th 2011 was up by 4.6 per cent year-on-year, but the bad weather in mid-December was said to have held back this figure somewhat.

Like-for-like trading, excluding sales at the recently acquired, was up by 1.2 per cent during the same period.

A statement from N Brown Group, published today, said: “With the subsequent backlog of mail to clear as a result of those weather conditions, the despatch of our catalogues and statements has been delayed in the last four weeks.

“We expect part of these sales to be recovered once these marketing materials arrive with the customers.”

Despite weather related setbacks during what is a crucial trading period, N Brown’s board is confident that the group will deliver a performance in line with its expectations for the 12 months to February 2011, with sales of menswear and footwear continuing to see strong growth.

The Marisota and Jacamo brands have also been popular, while online sales increased by 26 per cent to account for 47 per cent of all group sales.

An encouraging performance online reflects results reported by fellow internet and catalogue retailer Shop Direct Group, which earlier this week revealed impressive Christmas sales growth fuelled by online trading.

Published on Wednesday 12 January by Editorial Assistant

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