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Alexon sales recover after Xmas slump

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By Mark Davidson

Fashion retailer Alexon Group has issued a trading statement outlining positive figures despite December’s severe weather.

The statement showed how like-for-like (LFL) sales were up by an impressive 13.3 per cent in the five weeks prior to the 22nd of January as trading bounced back well after the snow setback.

LFL figures for the 25 weeks running up to the same date were down by 1.1 per cent year-on-year.

Wintery weather in December forced nearly 60 of the company’s UK stores to close at some point over a three-week period, meaning the company was left with excess stock and a slump in LFL sales of 4.7 per cent.

Profit-before-tax at the group is now expected to be between £0.7 million and £1 million for the year ending January 29th 2011.

The company announced in December last year that it planned on growing both its online operation as well as opening more stores in order to increase turnover for 2011.

A spokesperson for the group said: “Whilst the 2011 economic outlook will remain challenging, we are confident that we are well placed in our recovery to continue to make good progress in the year ahead.

“Looking ahead, we are encouraged by both the positive initial reaction to our spring/summer 2011 ranges and by the strong performance of our e-commerce business via our own platforms and through partner websites.

“Our strategic investment initiatives continue to progress well.”

Published on Thursday 27 January by Editorial Assistant

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