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Ann Summers signs with Affiliate Window

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UK based lingerie and adult toy retailer Ann Summers has cancelled its affiliate programme with Commission Junction and signed with Affiliate Window, it was confirmed today.

The new online marketing solution provided by Affiliate Window will offer up to 14 per cent commission on sales generated through traffic on the Ann Summers website.

Managed through the digital marketing agency Locker Room Media, the solution will implement comprehensive product feeds and create online partnerships with companies like price comparison sites and content publishers.

Rachel Humphreys, Head of Agency Accounts for Affiliate Window, added: “We’re delighted to be launching Ann Summers on the network and look forward to driving performance on the programme throughout 2011 and beyond.

“By utilising our dedicated partnerships team to strengthen relationships with affiliates, and by working closely with the team from Locker Room Media, we will deliver a complete account management solution that will harness the strengths of the performance channel for all parties.”

Ann Summers has a reported annual turnover of more than £150 million and has nearly 150 stores across the UK, Channel Islands and Spain.

Affiliate Window has signed similar deals with fellow retailers House of Fraser and Best Buy, and earlier this year launched a reward money scheme across 20,000 retailer’s websites in partnership with Barclaycard.

Duncan Connal, Associate Director for Locker Room Media, said: “We’re launching a programme with Affiliate Window in order to take advantage of the numerous tools and technology available via their platform including the new Darwin interface and affiliate directory which will prove invaluable for programme promotion and affiliate recruitment.”

Published on Tuesday 25 January by Editorial Assistant

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