Online and home shopping retailer Shop Direct Group saw total sales rise five per cent in the six weeks to December 31st 2010, compared to the same period last year.
Some 70 per cent of its business over Christmas was conducted online, highlighting the rising popularity of internet shopping during the festive season.
Shop Direct’s strong trading figures also reflect findings from IMRG and Capgemini’s latest e-Retail Sales Index, which indicated that total UK online sales grew 23.4 per cent month-on-month to reach £6.4 billion during November.
A number of landmarks were reached by Shop Direct in the closing stages of 2010, with the first week of December representing a record online trading week for the company.
The busiest shopping day of the period was December 6th when orders peaked at an impressive 8,000 in one hour.
Double digit sales growth in clothing and footwear was reported, with outerwear and knitwear particularly popular in the cold weather.
Group CEO Mark Newton-Jones said: “This is another strong peak trading performance for Shop Direct, demonstrating the increasing confidence customers have to do more of their Christmas shopping online.
“All of our key brands delivered a fantastic performance over the peak trading period, with clothing and footwear, as well as toys significantly exceeding last year’s sales.”
He also welcomed the recent launch of Isme, a fashion brand targeted at mature women that adds to the group’s burgeoning portfolio, which includes Very.co.uk, Woolworths.co.uk and Littlewoods.co.uk.
Newton-Jones commented: “Our scale, strong portfolio of brands and wide range of products means we are in good shape and are well placed to face what we expect will be another challenging year.”